10 Business Laws Learnt From Prostitutes: (Performance and Excellence)

prostitution

Prostitution is immoral and I am definitely not condoning its practice but all I want you to do is to open your mind and you will be shocked at the business trade secrets you can learn from prostitutes. This is a continuation of the series.
Read the first 8 business laws;
1 & 2) Determined Drive and Confident Approach
3 & 4) Targeting and Territorial Claim
5 & 6) Proper Packaging and Effective Advertising
7 & 8) Perfect Timing and Aggressive Marketing

9. PROMISE OF PERFORMANCE: Prostitutes have a way of promising and delivering on their promises. If a prostitute tells you to pay for “all night” as they call it, then she knows that she is bound by her words to deliver an all night service. She can’t say she’s tired and wants to sleep when her customer paid for an all night service. If a prostitute makes promises like “We will have mad sex all night. It will be ecstatic and it will be so good you won’t be able to stop till morning”, she is bound to deliver on all those promises lest she looses customers.
In business, you need to put the end picture before you from the start. Every business needs to first of all define what their promise of performance is, then move to the starting line to fulfill it. If your business promises good hair, then make sure you never compromise on the standards of the type of hair you deliver. If your business promises delicious cakes then make sure your cakes always look more expensive than they are.
Make sure you don’t promise what you can’t deliver for it is better under-promise and over deliver than over-promise and under deliver.
As soon as you promise performance and you deliver with a plum, you have automatically won something that money cannot buy which is the goodwill of the customer and this goodwill can be a marketing tool you didn’t even pay for.

10. EXCELLENCE: Excellence can be defined as the quality of being outstanding or extremely good. I like to define it as doing things that are common in ways that are uncommon, or getting ordinary things done in extraordinary ways. Excellence is the watch word of an experienced older prostitute.
The profession of a prostitute is the only career in which the maximum income is paid to the newest apprentice. The older a prostitute gets, the lower the income she can derive from her body. An older experienced prostitute is well aware that she cannot compete with the beauty, flair and youth of younger less experienced prostitutes. So she uses excellence in service delivery to make up for her age. If she has a room that men come to sleep with her in, she could make the bed special, make the bed spread more colourful, make her room smell nicer than others. She could even go as far as putting a fridge in her room with drinks for her clients. When she sleeps with the man, she does the ordinary things she used to do in extraordinary ways this time around to keep her clients coming back for more.
Intellect can get you a break but you need excellence to keep it on. In business, excellence will take you places, excellence will open doors for you, excellence will give your products and services the extra pinache.
The quickest way to expanding your business is by delivering ordinary products or services in extra ordinary ways. For example, you are into make up so you make up the bride and her associates (you guys call them brides maids..lol). You made them up so well that people can’t stop admiring their stunning looks. They ask them “please who made you up?, I’ll love them to make my friend up on her wedding day or her event”. Guess who gets the contract? YOU. Charles Gore said “You might not have the privilege of doing extraordinary things but please do the ordinary things extraordinarily well”. Go the extra mile for your clients and they won’t mind going the extra mile to reach you. If you give your clients what they can’t easily get elsewhere, they will keep coming back for more.

 

Reference:
The Prostitutes’ Approach To Business by Albert Femi Oduwole

10 Business Laws Learnt From Prostitutes: (Timing and Marketing)

trafficing2-popup

Prostitution is immoral and I am definitely not condoning its practice but all I want you to do is to open your mind and you will be shocked at the business trade secrets you can learn from prostitutes. This is a continuation of the series.
Read the first 6 business laws;
1 & 2) Determined Drive and Confident Approach
3 & 4) Targeting and Territorial Claim
5 & 6) Proper Packaging and Effective Advertising

7. PERFECT TIMING: There was this article I saw in one of the dailies last year on the exit of prostitutes from Abuja during the Ramadan season. These girls knew that most customers in the Abuja are muslims who would be fasting during the Ramadan and wouldn’t engage in sexual activities. Instead of staying put in a place with little or no business opportunity, they migrated to places with a lower muslim population like Lagos and other Southern cities. This is what I call perfect timing. You can trust the prostitute with perfect timing.
For everything there is a fixed time, and a time for every business under the sun. Due to the fact that a prostitute works mostly at night, they make sure they utilize the day time to do what they have to do like make their hair, sleep, study, watch movies in preparation for a busy night time. The trick of the business is that the prostitute must make enough in the night to last her during the day.
Timing they say is everything. As a wise man once said “The opportunity of a lifetime must be seized in the lifetime of the opportunity.” Every business has its season for maximum profit. The man that deals in rain coats, umbrellas and car wipers celebrate the rainy season but not the man that deals in ice cream. Locate the season of maximum impact in your business, prepare for it, maximize it.

8. AGGRESSIVE MARKETING: Prostitutes are one of the most aggressive marketers I have ever seen. A prostitute never stays at home waiting for customers, they go out to market their products (bodies). She never waits for them to come, she goes to them. A prostitute (runs girl) can spend half of the money she makes buying clothes, makeup, accessories in order to look good and presentable to her prospective clients. How often to you market your products and services? How do you market your products and services?
An easy way of marketing your products is by simply delivering excellence services and making use of word-of-mouth as a marketing tool. Another marketing strategy is the use of complimentary cards. Give people your complimentary cards, it might be the difference between “eeeeeeehm, I can’t remember the name of the person that did my makeup” and “yes I have her details, I’ll send them to you asap”.
This indeed is the days of marketing. The days when you wait for them to come are over; now you have to take it to them.

Continuation:

9 & 10) Performance and Excellence

 

Reference:
The Prostitutes’ Approach To Business by Albert Femi Oduwole

10 Business Laws Learnt From Prostitutes: (Packaging and Advertisement)

nigerian_prostitutes_in_uae

Prostitution is immoral and I am definitely not condoning its practice but all I want you to do is to open your mind and you will be shocked at the business trade secrets you can learn from prostitutes. This is a continuation of the series.
Read the first 4 business laws;
1 & 2) Determined Drive and Confident Approach
3 & 4) Targeting and Territorial Claim

5. PROPER PACKAGING: There are prostitutes and there are prostitutes. Even prostitution has levels. Go to some remote places like villages and some parts of Lagos and you will find prostitutes that collect as little as N200 for a sexual transaction. But take these same girls, wash them up, clean them up, tush up their grammar and attitude, dress and scent them up and transfer them to the Island or high class places in Abuja and their value will change from N200 prostitute (ashawo) to a N100,000 prostitute (runs girl). The difference between an ashawo and a runs girl is packaging.
The difference between a local business and an international business is packaging. The problem we have business wise is the way we package our products and services. Most people package their business for where they are and not where they desire to be.
A wise man once said “you can start small but don’t think small”. When packaging your products and services, think like the runs girl and not the ashawo. Make your products appear world class not local class. The little things like the bags you use in packaging your products, the speed of delivery, the friendly non-confrontational way you address customer complaints mark the difference between an international brand and a local brand. People see who you are before they hear from you and you have only one opportunity to make the first impression.
Customers judge the product by the container before they encounter the product.
In Nigeria we love to say the difference between ‘ipekere’ (local chips) and plaintain chips is packaging. The difference between Sango and Thor is packaging. The difference between ashawo and runs girl is packaging.
The difference between a local business and reputable business is packaging.

6. EFFECTIVE ADVERTISING: The prostitute neither advertises the benefit to herself nor the cost to her prospective client, she only advertises the memories. When you see a smart prostitute, she never tells you how much its gonna cost you first or how much she likes sex. She’s going to plant the seed of excitement in your mind by telling you all the pleasures you could derive by sleeping with her. You will hear her say things like “I’ll make you forget your name, I’ll take you to Heaven and back, I’ll give you pleasures you only imagined”. A man selling without advertising is like a man winking in the dark, he knows he is doing something but no one else knows.
I used to wonder why Coca Cola still has to advertize because I assumed even without adverts, people will automatically choose Coke, Fanta, Sprite, Eva Water over their competitors in the market. But I’ll shock you with the fact that Coca Cola Company spends more than $2.5 billion in advertisement. Have you also noticed that big brands don’t advertise just their products, they advertise a feeling you can be derived by using their products. Kodak Films advertises memories with their slogan “A Kodak moment”. Coca Cola advertises happiness with their slogan “open happiness”, Sterling Bank advertises uniqueness with their slogan “your one customer bank” and Fidelity Bank advertises fidelity with their slogan “we are fidelity, we keep our word”. This is called effective advertisement.
Advertising says to people, this is what I have, this is its benefit to you and here is how you get it. Advertising focuses on the customer and no one else. Adverts doesn’t only mean TV adverts, radio jingles etc. Advertising could be giving your products at subsidized rates or free to a celebrity to wear them to a function and help you talk about it.
It could be promising free gifts to anyone that can get you a customer or two customers. All these are advertisement ideas, look for what works for you and implement it. A wise man once said “a man that doesn’t spend on advertisement to save money is like a man that’s stops the clock to save time”. Don’t be the type of man that stops the clock to save time. Spend advertising your products and services and watch your business soar.

Continuation:

7 & 8) Perfect Timing and Aggressive Marketing
9 & 10) Performance and Excellence

 

Reference:
The Prostitutes’ Approach To Business by Albert Femi Oduwole

10 Business Laws Learnt From Prostitutes: (Targeting and Territory)

10-gangs

Prostitution is immoral and I am definitely not condoning its practice but all I want you to do is to open your mind and you will be shocked at the business trade secrets you can learn from prostitutes. This is a continuation of the series.
Read the first 2 business laws;
1 & 2) Determined Drive and Confident Approach

3. TARGETING: During my youth service days in Bayelsa State, there was this place called Hospital Road in Yenegoa where Bayelsa based prostitutes had their head quarters. I was passing that route home one of those days when I saw flashy cars pass by and girls rush out to get the attention of the men in these cars. I also noticed that men that walked by didn’t get as much attention as the men in the cars. It showed me that even prostitutes are smart enough to know that men pass men, money pass money. This is the power of targeting. Prostitutes have a knack sense of knowing the right places to be (places like functions, events, birthday parties, governorship programs) in order to get the type of men they desire to offer their services. What is your target? Who do you offer your good and services to? Because your target determines your location, your packaging and your presentation.
There are 4 types of customers in business according Fela Durotoye namely;

A. Can’t Afford and Not Willing To Buy: These are people that can’t afford the product and services you offer and are not willing to buy. Don’t waste your time with such people because they are time wasters. They will price and price and not buy anything.
B. Can’t Afford and Willing To Buy: These are people that can’t afford but are willing to buy. These are people that always want to buy on credit to pay back later or pay cheaper than the product or service is worth. For these people give them a discount or part payment (make sure the amount you collect is enough to keep you going should they fail to pay up the rest)
C. Can Afford and Not Willing To Buy: These are people that can afford your products and services but are not willing to buy. These once feel your products and services are not up to their standards. These are people you market, pursue, convince to give you a try and when they eventually do, make sure you render the greatest services to them.
D. Can Afford and Willing To Buy: These are people that can afford and are also willing to buy. These are customers buy not because they need it but because its a habit and there is money to spend. These are you biggest marketers. Make sure you demand at least three contacts from them. For example, you supply her lingerie, ask her for contacts of hers that would want lingerie like she does.
Most businesses are fond of targeting the wrong people. They stick with friends and family who will always under value your products, take things on credit and always owe you. Target the right people.

4. TERRITORIAL CLAIM: I remember visiting my cousin in Abuja and while on our night tour of the streets of the city, I came across places known to be prostitute spots where they are known to reside and transact their business. I was informed that a Government crack down on them made most of them flee from the area but most still hung around such areas waiting for customers to pick them up. No government names a street or corner after prostitutes but when you get to any notable town you hear of the red light district where prostitutes work. In Nigeria, such places include Viviana and Orbalende in Kaduna, Angle 90 in Ibadan, Palm grove in Warri, major night clubs and strip clubs in Victoria Island, Hospital road in Yenegoa. This is what I call territorial conquest.
Every business man must locate his territory and work on conquering it. If you run a laundry business then dream of having the best laundry business in your country. But as we all know we first start small by conquering the laundry business in your street, then expand to your city, then expand to your state. From the start of your business, set territorial conquest goals among others i.e from your street, to your city, to your state etc. It pays to have a global vision, don’t die a local champion.

Continuation:

5 & 6) Proper Packaging and Effective Advertising
7 & 8) Perfect Timing and Aggressive Marketing
9 & 10) Performance and Excellence

 

Reference:
The Prostitutes’ Approach To Business by Albert Femi Oduwole

10 Business Laws Learnt From Prostitutes: (Drive and Confidence)

pastor_and_prostitute1

I have realized that we can learn more from people we consider menace to the society than they can learn from us. The armed robbers, the prostitutes, the ‘area boys’, the yahoo boys. All these people have so much potential but have invested their mind and value into wrong, immoral and illegal practices. A great man once said “a wise man learns more from a fool than a fool learns from a wise man”. In that same vein, a business executive can learn more from the prostitute’s approach to business than the prostitute will ever learn from the business executive. Prostitution is immoral and I am definitely not condoning its practice but all I want you to do is to open your mind and you will be shocked at the business trade secrets you can learn from prostitutes.
Prostitutes are women that sell their bodies for money by sleeping with men who in turn pay for their services. The prostitute’s business is the world’s oldest business. This is a business that most often goes without complimentary cards, bill boards, paper adverts, banners; yet keeps on thriving. Moliere said “Business is like prostitution. First you do it for love, and then for money.”

So in what ways can we learn from a prostitute’s approach to business;

1. DETERMINED DRIVE: No matter how much we despise what prostitutes do, they are still someone’s daughter, someone’s sister, someone’s aunty, someone’s cousin. They all have a drive to make enough money to take care of themselves. The prostitute knows that without consistent drive her bills, school fees, feeding would not be taken care of. So she walks the street, endures the displeasure of painful sex, endures the shame of prostitution, endures the guilt of such a reckless way of living all in a bid to stop begging for money but working for it. She loiters in the mall, attends parties, visits night clubs and hangs around everywhere. Some of them even work when they are not feeling too well, they work whether happy or sad, come rain come shine, they work whether business is booming or not. This is sheer determination in the face of all adversity. Do we have such determined drive for our businesses? or do we pack up at the slightest setback.
Every morning in Africa a gazelle wakes up and starts to run because it knows it must outrun the lion or it becomes the lion’s meal.
Every morning in Africa a lion wakes up and starts to run because it knows it must catch up with a gazelle or it will starve to death.
So it doesn’t matter if your a gazelle or a lion, when you wake up YOU BETTER START RUNNING. A dream without a drive will surely drown. We can judge a man’s ambition by whether he hates his alarm clock or love it.
Stop making excuses. Prostitutes know excuses would not put food on the table and money in their pockets so they keep on pushing. Like somebody said ‘we are all manufacturers; making goods, making trouble or making excuses’. Benjamin Franklin also said “He who is good at making excuses is never good at making anything else”. Any success worth having is 1% inspiration and 99% perspiration.

2. CONFIDENT APPROACH: I watch a lot of crime and investigation programs where prostitutes are abducted and killed by serial killers who come disguised as customers. Even in Nigeria where Nollywood has taught us that there are ritual killers everywhere, these girls still enter customer’s cars, go to places they have never been all in the quest for money. How can a woman have this much faith and assurance that her so called customer will not kill her. This is what I call a confident approach.
Bravery is the ability to perform with courage especially when scared half to death (General Omar Bradley). In business, the importance of confidence can never be overemphasized. No matter what you sell, you must sell it with confidence. It has been discovered that what people really buy is the confident emotion of the seller or the advertiser rather than the product itself. So no matter what you have to sell, get confident first then sales will follow.

Continuation:

3 & 4) Targeting and Territorial Claim
5 & 6) Proper Packaging and Effective Advertising
7 & 8) Perfect Timing and Aggressive Marketing
9 & 10) Performance and Excellence

 

Reference:
The Prostitutes’ Approach To Business by Albert Femi Oduwole